Leading content design, bringing people along

Here are recent projects I've led and shaped. Send me a note on LinkedIn if you'd like to see more.

Developed a standardized human-controlled and AI-assisted workflow for UX content reviews

• Structured output schemas delivered consistent, high-quality content feedback, using contextual artifacts and shared content skills, without direct involvement on every project
• Guiding principle: AI shapes the review, people control the judgement 

Implemented a tiered engagement model for content design team

• Shifted from universal hands-on coverage to tiered engagement protected content quality at scale
• Phased rollout plan minimized disruption while laying foundations for a new operating model

"Heuristics are your friend: How to influence and scale with tried-and-true content standards"

Presented at the Button 2025 content design conference, this talk showed

• How short, usable standards can help teams and leadership get aligned on content goals
• Steps to translate heuristics into content models for components like empty states and tooltips